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GTA
NAIA
Hill's

EXPERIENCE

Concordia, St. Paul Athletics

Director of Marketing, Game Day Experience, & Community Engagement

May 2023 - Present

  • Designed client marketing materials such as video edits and graphics for corporate partnerships, media postings, and player promotions including free agency presentations for select NFL teams to be used in contract negotiations resulting in a $33.4M contract.

  • Engineered digital strategy and objectives that amplified organization and client’s brands, including generating a tracking system to gather daily social updates on clients and industry trends with weekly and monthly analysis to identify new opportunities.

  • Doubled growth and impression rates, increased engagement rate to an impressive 2.2% average (compared to the industry standard of 0.67%) and interactions by 3.9%.

  • Created all recruitment materials, including draft prep, marketing plans before and during playing career, contract negotiation highlights, post-career planning, and more while personalizing materials based on research conducted for each client.

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Exclusive Sports Group, LLC

Intern & Freelancer

Jan. 2021 – May 2022

Creative & Social Media Coordinator

Aug. 2022 – May 2023

  • Designed client marketing materials such as video edits and graphics for corporate partnerships, media postings, and player promotions including free agency presentations for select NFL teams to be used in contract negotiations resulting in a $33.4M contract.

  • Engineered digital strategy and objectives that amplified organization and client’s brands, including generating a tracking system to gather daily social updates on clients and industry trends with weekly and monthly analysis to identify new opportunities.

  • Doubled growth and impression rates, increased engagement rate to an impressive 2.2% average (compared to the industry standard of 0.67%) and interactions by 3.9%.

  • Created all recruitment materials, including draft prep, marketing plans before and during playing career, contract negotiation highlights, post-career planning, and more while personalizing materials based on research conducted for each client.

  • Generated database for post-career survey collection and clients’ goals to better service agents within the organization—maintained meaningful relationships, and efficiently established new opportunities.

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University of Kansas – Sports Management

Graduate Teaching Assistant

Aug. 2021 – Aug. 2022

  • Aided professors with creating course materials, grading undergraduate and graduate students, lecturing, and coordinating network opportunities for all students.

  • Collaborated with new Department Head on innovative curriculum restructure.

  • Instructed alternative learning experiences while providing equal opportunities and inclusion for all students.

  • Developed virtual course materials to lead two summer classes as the sole instructor.

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National Association of Intercollegiate Athletics

Season Eligibility Center Representative

Jun. 2021 – Aug. 2021

  • Assisted potential domestic and international student-athletes with the eligibility process, including communicating with universities, competitive athletic teams, leagues, competitions, coaches, and more.

  • Identified means of problem-solving with exceptional communication, cross-analysis, research, and task management skills. 

  • Collaborated and aided other eligibility representatives while they were in training to lessen the leadership load during peak season and build relationships with co-workers.

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Hill's Pet Nutrition

Strategic Analysis Intern 

Jan. 2020 – May 2021

  • Supported various departments, including marketing and sales, through strategic analysis and reported comprehensive sales data in numerous reports.

  • Presented data analytics and offered suggestions upstream to senior-level management for sales distribution.

  • Provided insight, market research, and market analysis on potential new competitive pet and sports market collaboration opportunities.

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University of Kansas – Hockey Club

President

May 2017 – Jan. 2021

  • Elected President in 2019 after two years of being Lead Manager, worked closely with our governing bodies (USA Hockey, ACHA, MACHA, KU Recreation Services) to grow awareness of the club’s brand and eligibility status; aided the program in the club’s first National Tournament Appearance in 2019.

  • Directed and influenced collaboration of administrative operations including player and staff recruitment and retainment, member eligibility, club registration, management of a $50k budget, introduced fundraising strategies, merchandise creation, and sales, marketing, social media, game and event operations, and more.

  • Contributed $35k+ in annual fundraising and sales within 2.5 years, resulting in the highest game attendance ratings for the club to date while growing staff from one to thirteen participants.

  • Increased multi-media engagements by 60% within a year—shaped solutions and approaches, leveraged trends in customer marketplaces and industries, and elevated promotions.

  • Voted to be 1/5 representatives for the Sports Club Student Advisory Board that discussed budgets, supplemental funding, Covid restrictions and policies, and governance of all 31 sports clubs, and policy creation for financial distribution during the pandemic.

  • Invited by recreation staff leadership to be the Sports Club Representative on the Recreational Services Student Advisory Board involved in the by-laws, budgeting, and oversight of all student recreation activities.

  • Awarded KU Sport Club of the Year for the 2018-2019 season.

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KU Student Involvement and Leadership Center (SILC) 

Front Desk Student Worker

Aug. 2018 – May 2020

  • Welcomed and directed potential students, income and current students, alumni, staff, and overall community with information about 600+ student organizations (academic, sports, government, greek life, and more).

  • Lead Incoming Student Interest Survey data collection and analysis.

  • Provided administrative support for the office and clubs including scheduling, by-law advising, financial advising and fundraising, and registration.

  • Selected to be the Student Office Representative for Student Involvement and Leadership Center's Student Advisory Board.

  • Requested by leadership to be the Danforth Chapel Assistant

  • Managed Danforth Chapel building for special events such as weddings, memorial services, and other events. Included scheduling, payment collection, and communication.

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KU Athletics

Booth Family Hall of Athletics

May 2019 – Jan. 2020

  • Welcomed visitors to Allen Field House and DeBruce Center where guests were provided with memorable tours filled with KU Athletics history during regular hours and game days. Relationship building with guests resulted in the curation of a rare item now in the museum.

Event and Facilities

Aug. 2017 – Dec. 2019

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  • Assisted athletics department with game day preparation and facilities management at Memorial Stadium, Allen Field House, and Rock Chalk Park. Provided game day facility preparations, crowd control, athlete direction to athletic trainers, players and coaching personnel escorts throughout games, as well as College Game Day set up.

Minnesota Timberwolves & Lynx

Ambassador

May 2018 – Aug. 2018

  • Ignited engaging and memorable experiences with fans through collaboration and coordination with team members throughout the organization such as Brand Ambassadors, Mascots, and Cheerleaders for each event including the Minnesota State Fair and other parade appearances.

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KU Athleics
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